Pre-registration:
ASMP - 5 images or 5 bucks
All Others - $5
Please RSVP to Margo
Pinkerton by Tuesday, September 30 so we can plan for food and refreshments.
All images, sized and renamed according to the Image Specs below,
must be sent to Margo
Pinkertonby Tuesday, September 30.
Marketing taked many forms these days, from
traditional printed promo pieces, to your website, to advertising
and pricing your stock images, so gathering a targeted list
of potential clients. We have put together a great panel
to address many issues that make up a successful marketing
program for you.
The Topics
What are the most dramatic changes in the business climate?
Why is marketing & brand identity so
important?
What are the advantages of different forms of marketing?
Are certain types of marketing better for different types
of clients?
How many hits does it take on average to elicit a response?
And since this is an interactive panel, we will be fielding questions from the
audience and encouraging back-and-forth dialogue.
The Panel:
Louisa Curtis, ADBASE & Chatterbox
Louisa is a creative consultant based in New York City. After spending a number
of years in the commercial photography industry, she formed "Chatterbox Enterprises" to
offer photographers a variety of creative consulting services — ranging from
portfolio and image reviews to customized marketing packages designed to help
refine your vision, target the appropriate audience as well as create and implement
an Internet-driven business plan. Louisa also works as an event coordinator,
seminar speaker, and marketing consultant for ADBASE and recently wrote an article
for a new online magazine, Mactribe, entitled “Alternative Repping.”
Tom Tinervin, Digital
Railroad
Tom is the Director of ASP Sales for Digital Railroad. Digital Railroad is committed to empowering the community of photographers, agencies, and image buyers with its trusted technology so they can focus on what they love — being creative. Prior to Digital Railroad, Tom worked for both Corbis and Getty Images in sales and photo assignments. And before that, Tom founded OmniFineArt and OmniGuard, an art publishing and underwriting service offering limited-edition art from the Smithsonian American Art Museum.
Jon Lucich, liveBooks
Jon is a successful photographer turned Sales Executive for liveBooks, working out of the headquarters office in San Francisco. Jon's understanding of the life and challenges of running a photography business help him provide consultation to photographers looking for new ways to streamline their digital workflow and leverage the power of the Internet to grow their businesses. Prior to joining the liveBooks team in June of 2006, Jon owned and operated Jon Lucich Photography for 16 years shooting Advertising and Editorial assignments both in studio and on location throughout the United States and Europe. This business serviced a diverse clientele including Starbucks, Microsoft, Visa, Saturn and Vogue Magazine.
Margo Pinkerton, Moderator
Margo has held assorted positions over the
years at the regional and national board level of ASMP as well
as with various other organizations. She has been a guest
speaker and moderator at many photo, design, & museum venues
and given numerous photo workshops. Margo is currently a co-president
of ASMP/North Carolina.
Door Prizes
We have terrific door prizes for this event. In addition to a discount
certificate from Southeastern Camera and a certificate for a copy
of BlinkBid's estimating and invoicing software, one of the items
in the Silent Auction, chosen at random, will be added to the Door Prize
list. Obviously, one has to be present to win! And don't forget
your business card to put into the drawing!
Silent Auction
Several vendors have been very generous in donating items for our
Silent Auction. Yes, you do have to be present to win, as
this is a fabulous opportunity to bid on some very valuable items,
including:
Donor — Click logo for link!
Silent Auction Item
Retail Value
U.S. South Edition
This edition of ADBASE gives photographers access to the
companies in our database that are located in the Southern
States. It is the most comprehensive collection of creative
buyers of commercial art in this region.
$595
One-year basic membership
TAKE CONTROL OF YOUR CREATIVE BUSINESS...
with a personalized
online photo archive as powerful as that of a large agency.
$650
Credit of $950 good toward any liveBooks package, add-on
or upgrade.
To learn about our package options, click
here.
To learn about our upgrade options, click
here.
$950
One-year online enhanced portfolio
30 images in a portfolio that creatives can view, place
in an online lightbox, or e-mail to a client. This self-managed
package allows you to do unlimited photo updates. You can
load and change your portfolio anywhere in the world at
any time.
$860
1 download estimating/invoicing software
for either photographers
or designers
$159
1 download estimating/invoicing software
for either photographers
or designers
$159
The Silent Auction will begin a little after 6:00. You will have a chance
to talk to most of our sponsors at the door when you sign in. There
will be sheets for each auction with a reasonable starting
bid and suggested increments. The Silent Auction will close promptly
at 6:50, and the announcements will be made about the winners before
we start our meeting promptly at 7:00. In addition, as noted above
in the Door Prizes section, we will blindly select one of the high-ticket
items and it will be the Grand Door Prize.
Come one, come all!
So, come one, come all, as this is a fabulous opportunity to not only
get some great inspiration and input on marketing, but to have a chance
on bidding on one (or several) of the great auction items. Details on
payment options will come soon.
files,
.